Micromax launched Micromax Canvas Power A96 in india Technology


Indian Multinational Micromax Mobile added new model in Indian Market called Micromax Canvas Power A96 which is an another efforts from Micromax for its flagship product range Canvas.  We can say that it is low end smartphone with rich functionality and better price. Main and most painful issue with the smartphone is its battery life. Micromax Canvas Power A96 comes with 4,000 mAh battery with 450 hours of standby mode. It was expected from micromax that t will surely address the issue of battery with it’s canvas device and by fulfilling consumer’s expectations, Micromax did it with Canvas Power A96.

If you have budget less than 10 thousand and want to use rich functionality phone then Micromax Canvas Power A96 is better option. Micromax is known for its high functionality low cost phones in the market. Micromax is gaining a brand value with launching smartphones timely. Earlier, Micormax did face some trouble in Indian Market, because smartphone lovers were directly comparing Micromax with China Phone Brands and it was assumed as a second product in Indian Market. But Micromax successfully changed the game with the launch of Canvas series. Micromax started having acceptance in the Indian market as a first hand brand and people started loving the Micromax Canvas. The all later models of Micromax Canvas series received huge response in the market and hence they did had huge success with Canvas HD. Now it’s time for Canvas Power A96. 

If you are seriously thinking about Micromax Canvas Power A96 then it would cost you 9900 INR. There may be a competition Gionee M2 which has price of Rs 10,999, other devices like Moto G, Lenovo P780 and Nokia Lumia 525. Apart from brands like Gionee and Nokia, Micromax will also need to fight competition against the Samsung. Though none of the Samsung’s Mobile Phone offer these many of features at this Price, there is a segment in a market who makes decision of their purchase not based on the price and features, but based on the Brand Name. In those cases Samsung always wins. If Micromax need to cater this segment of Market in India, they surely need to improve their Brand value amongst the smartphone lovers. It is rightly said that Brand always have the percevied quality attached with it and same case happened with Micromax. Even after providing such high quality products in Canvas series, it still faces some issue in taping all the sagments in the market. Let’s see Canvas Power can tap those segment of Indian Smartphone market or not.

Let’s have Key Features and Functionalities of Micromax Canvas Power A96:


The Micromax Canvas Power A96 contains 1.3 GHz Quad-core Mediatek quad core CPU  with MTK 6582M

Display (Size)

The Micromax Canvas Power A96 contains 5-inch TFT FWVGA display with  854 x 480 pixels of resolutions. It also have 16M colors.


The Micromax Canvas Power A96 has 512 MB RAM, 4 GB of internal memory (1.14 GB for user available) and Android v4.2 (Jelly Bean) OS.  It has also Micro SD slot which support up to 64GB.


The Micromax Canvas Power A96 has 5MP (2592х1944 pixels) of Primary Camera with features of Zoom and Flash.  It has VGA secondary camera for video calling and other use.

Bttery mAh

The Micromax Canvas Power A96 Contains Li-Ion 4000 mAh battery with talk time of up to 810 Min and 450 hours of standby.


Micromax launched Micromax Canvas Power A96 in india
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